Thursday, February 12, 2015


in 1975 advertising executive Gary Dahl came up with the idea of the pet rock. He took a bunch of rocks from a building supply store costing 1 penny each, packaged them up and sold them for a huge profit. He was soon a millionaire.
40 years on Bunnings seems to think they can sell an ordinary rock for $5 without even bothering with the  packaging or clever re-purposing.

Seeing a $5 rock for sale I really wished Vincent Vega from Pulp Fiction was at Bunnings to do a tweaked version of the whole $5 shake conversation. 

I also wished that this was one of the things they put on their ads with the happy jingle in the background. The ad could go something like this: Ordinary fucking rock $4.96.... Bag of horse shit $12.38..... Half dead pot of basil $7.99.... Bunnings Warehouse - we're lowest prices are just an illusion, because we know there are idiots out there who will cough up $5 for an ordinary fucking rock. 

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