Jimmy Barnes was a pretty major alcoholic, apparently drinking two bottles of vodka a day. The last time I saw him he was on Enough Rope talking about how he'd fucked up his health, relationships and life in general. At that stage he had been to rehab, sworn off the grog and was imbibing nothing more toxic than chamomile tea.
For this reason I was more than a little surprised to see Jimmy Barnes starring in an ad for Wild Turkey. Can anyone else see a problem here? He may be beloved of the bogan target market but what genius advertising executive decided the best person to spearhead an alcohol advertising campaign would be an infamous alcoholic?
I don't know if Jimmy is short of a buck or just a complete fucking idiot. If you have a problem with the booze maybe promoting bourbon shouldn't be how you choose to earn a living.