I have a mate who needs a large quantity of earth dug out from his backyard. I suggested he advertise a program called Digfit, where people pay money to get fit by digging. If people are dumb enough to sign up for horrible boot camp programs surely they would be dumb enough to sign up for this. He would get his hole and have money left over for some pavers.
While this idea has great merit, I think there could be an even better solution. I think he should advertise casting for a new reality TV program, which pairs weight loss with home renovation. He could just stand about with a camera as people literally work their arses off doing painstaking manual labour to fix up his home. I'd even call the show Work Your Arse Off.
If there were such a show people would probably watch it in Australia. It would probably rate its big wobbly man tits off. I would however prefer the whole thing just be a big scam, with the video taken being used to make a documentary about the scam. The contract would be written in such away to make sure no one ever gets any prize money. It would however be a thought-provoking exploration in to how the promise of fame, fortune and a slender waistline can make people do pretty much anything you want them to.