Um... I don't quite get it

I just watched an ad for "Platinum tampons". The seductive voice-over encouraged viewers to "move up to platinum style". Now I always believed tampons were a product you shoved up your vagina when bleeding. WHY THE HELL DOES THAT PRODUCT NEED TO BE STYLISH? I spend a lot of time writing bullshit but that's a pretty big stretch. Unless it has one of those little pink cocktail umbrellas that unfolds from one end it I just don't believe a tampon can differentiate itself on the basis of style.