Friday, July 4, 2014


Coles recently got fined for par-baking bread in Ireland, importing it in Australia, putting it in the oven for 5 minutes and claiming it is freshly baked. While the deceptive advertising is a little disturbing, the more disturbing aspect is that we are importing bread all the way from Ireland.

How ridiculously uncompetitive must we be if its cheaper to fly bread from the other side of the world? Seriously, you get flour, water and salt, knead it a little and stick it in the oven. It's not complex manufacturing. What is our future if we can't make bread. We're bloody-well doomed.

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